About Florence Marine X
Introducing Florence Marine X, born from the visionary partnership of 2X World Champion surfer and Olympian, John John Florence. Embracing modern utilitarianism, they craft premium sports equipment designed for every condition. John's ethos of innovation propels them forward, with Hawaii's North Shore serving as their dynamic R&D hub. Every product undergoes rigorous testing by John and his team, ensuring unmatched performance and durability. From conquering waves to exploring uncharted waters, Florence Marine X is more than a brand—it's a commitment to pushing boundaries and redefining possibilities.
Responsibility
At Florence Marine X, they are deeply committed to responsible manufacturing and sustainable practices, aligning their ethos with their passion for exploration. They recognise that the gear they create must not only perform but also minimise harm to the planet. That's why they prioritise the use of almost exclusively recycled materials across the product range, from T-shirts to boardshorts and beyond. T-shirts, for instance, blend recycled polyester with organic cotton, offering both comfort and eco-consciousness. Through innovative systems like Recover™, they transform textile waste into high-quality recycled fibers, contributing to a circular economy. Notably, their Recover™ recycled cotton fiber is hailed as one of the most sustainable cotton solutions available today, boasting multiple life-cycles while conserving energy and water. Even when recycled materials aren't viable, we turn to organic cotton, embracing farming practices that preserve water resources and foster biodiversity. At Florence Marine X, responsibility isn't just a choice; it's their enduring commitment to the planet and future generations.
