‘Frugi’ – meaning ‘Fruits of the Earth’ in Latin–started out not too far away from us her in Cornwall. They create fantastic designs for both children and adults in an array of brilliant colours and playful, fun prints. Frugi clothing is made from soft, organic cotton, and all cotton is spared from harmful chemical pesticides that can harm both you or the environment.
Frugi is passionate about sustainability, using organic cotton or cotton in conversion as well as recycled materials.
They are also the first childrenswear brand on the planet to join and be certified by the Circular Textiles Foundation. We should all be focusing on a circular economy for our planet.
Their pioneering range of certified Recycle Me clothing is the first of its kind – recycling clothes back into clothes! Currently, clothing recycling is often about re-use or down-cycling, where the clothes are shredded into textiles scraps for padding, insulation and filling. Which is a great first step, but ultimately still leads to waste ending up in landfills or incineration. Frugi's new range has been designed specifically to be recycled back into clothes, so the raw materials are not lost, and the earth’s natural resources are saved
Care for your Clothes
Make your clothes last long by following these simple steps
- Wash on a gentle low temp cycle
- Wash inside out
- Hang to dry where possible
- Iron Inside out
- Use eco detergent