Florence Marine X By John John Florence

A pioneering brand founded by renowned surfer John John Florence, embodying his passion for adventure, the ocean, and sustainable innovation. Known for his surfing prowess and environmental advocacy, created by a desire to produce high-performance gear that inspires people to explore and protect the natural world. The brand designs premium outdoor apparel and accessories with a focus on durability, functionality, and environmental consciousness.

Florence Marine X places a strong emphasis on sustainable practices, using recycled and responsibly sourced materials whenever possible. This eco-conscious approach is evident in their product line, which includes clothing made from recycled ocean plastics and durable, long-lasting fabrics designed to withstand rugged conditions. With the philosophy of “leaving it better than you found it,” The Brand seeks to minimise its environmental footprint, creating apparel that not only meets the demands of serious outdoor enthusiasts but also reflects a deep respect for the planet.

The brand’s mission is not only to produce gear for exploration but also to encourage environmental stewardship through responsible production methods. Florence Marine X embodies a lifestyle centered around adventure and conservation, resonating with those who share a love for the ocean and the outdoors. By choosing Florence Marine X, consumers support a brand that prioritizes environmental well-being, innovation, and quality—a true reflection of John John Florence’s values and a call to everyone who seeks to explore, protect, and enjoy our planet’s natural beauty.